GrowthArc isn't just another coaching platform, it's built on decades of peer-reviewed research in behavioral economics, positive psychology, and habit science. Every feature is designed to maximize your clients' potential for lasting change.
Small prompts create big changes. GrowthArc applies Nobel Prize-winning behavioral science to help your clients make better decisions, without force or restriction.
A nudge is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives. GrowthArc's AI delivers precisely-timed nudges that guide clients toward their goals while preserving complete autonomy.
We design the environment in which your clients make decisions. By strategically presenting options, setting smart defaults, and providing timely reminders, we make the healthy choice the easy choice.
"Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not."
Richard H. Thaler & Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness (2008)AI learns when each client is most receptive to intervention
Contextual message aligned with client's goals and values
Small, achievable step that builds momentum and confidence
Small wins compound into transformational change over time
The Fogg Behavior Model shows that behavior happens when Motivation, Ability, and a Prompt converge at the same moment. Mobile devices create that moment, anywhere, anytime.
AI adapts to emotional state and energy levels
Micro-tasks that take 2 minutes or less
Always in their pocket, always available
Your clients carry their coach in their pocket. GrowthArc's mobile apps deliver interventions at the exact moment of decision, when they're standing in front of the fridge, sitting at their desk, or lying awake at 2am.
"The key to habit formation is making the behavior easy and putting the prompt in the right place at the right time."
BJ Fogg, PhD, Stanford Behavior Design Lab, Tiny Habits (2019)Neither human coaches nor AI alone can achieve optimal outcomes. The magic happens when they work together, each amplifying the other's strengths.
Deep empathy, complex problem-solving, and transformational conversations
24/7 availability, pattern recognition, and consistent engagement
Research shows that hybrid coaching models, combining human expertise with AI support, produce significantly better outcomes than either approach alone.
According to the International Coaching Federation, 80% of meaningful change happens between coaching sessions, not during them. GrowthArc fills this critical gap.
Traditional coaching creates powerful moments of insight during sessions. But what happens in the days and weeks between? Clients forget commitments, lose motivation, and struggle to implement changes without support.
Our AI companion maintains engagement between every session. It reinforces learnings, tracks commitments, surfaces insights, and keeps your clients connected to their goals, 24 hours a day, 7 days a week.
Quick reflection prompts that take 60 seconds
Visual momentum toward session-defined goals
AI summarizes week's insights before each call
Available when clients need guidance most
GrowthArc applies proven psychological principles to help your clients build lasting habits. We make behavior change automatic, not effortful.
Based on Ebbinghaus's forgetting curve, we remind clients of key insights at precisely-timed intervals to move knowledge from short-term to long-term memory.
The "don't break the chain" effect creates powerful intrinsic motivation. Our streak system leverages loss aversion to maintain daily engagement and build identity-based habits.
Large goals overwhelm. Tiny actions succeed. We break ambitious goals into 2-minute tasks that anyone can complete, building momentum through small wins.
Our AI learns each client's unique patterns, when they're most receptive, what language resonates, and which interventions work best, then optimizes automatically.
Every interaction teaches our AI more about your client. Response times, engagement patterns, language preferences, and goal progress all feed into a continuously improving model of what works for each individual.
Learns when each client is most likely to engage and respond positively
Adapts tone, length, and approach based on what resonates
Tracks which nudges work and adjusts strategy in real-time
Identifies behavioral trends and predicts potential challenges
Collect interaction data and behavioral signals
Identify patterns and correlations in engagement
Generate predictions about optimal interventions
Deliver personalized nudges and measure results
Update models based on outcomes and repeat
GrowthArc is built on a foundation of peer-reviewed research spanning behavioral economics, positive psychology, and habit science. Here are some of the key studies that guide our design.
Yale University Press, 2008
Houghton Mifflin Harcourt, 2019
European Journal of Social Psychology, 2010
American Psychologist, 2000
ICF Research Report, 2023
Psychological Research, 1885-present
Journal of Medical Internet Research, 2016-2023
HBR, 2022-2024
Join thousands of coaches using evidence-based methods to transform their clients' lives. Start today from $150/month and experience the difference science makes.
Get Started